| 1. | The paper creates a hierarchy consumption decision model to improve present consumption theories on die foundations of new categorization of consume goods and rational consumer assumption
论文在对消费物品划分的基础上、以理性消费者行为为出发点创造性地建立了层次消费决策模型。 |
| 2. | The paradigm of that idea is , of course , individuals making consumption decisions : their " trade - off " refers to where they are indifferent between various combinations of goods
该概念的范例毫无疑问，就是正在作出消费决定的个人:他们/她们的“取舍”是指，当他们/她们对不同的商品组合无动于衷的时候。 |
| 3. | The result demonstrated apparently the uncertainly , contributed mainly by the expenditure fluctuation , has a major effect on consumption decision . this is due to the fierce reformation of both revenue distribution policy and the welfare policy
第二步是对几个自变量与因变量的数量关系逐一进行探讨(由于效果不显著,这一步舍去了资产变量) 。 |
| 4. | In the hierarchy consumption decision model , consume goods are divided into particular goods and normal goods according to die preference of die consumer the preference of consumer to particular goods has die property of absolute priority and self - saturation , so it can not be described by continuous utility function
在层次消费决策模型下，消费物品按消费者对其的偏好性质分成特殊物品和正常物品。其中，消费者对特殊物品的偏好具有绝对优先性和自我饱和性，不能用连续效用函数来表示。 |
| 5. | The diesis studies many prevalent consumption theories and functions , such as keynesian consumption theories with absolute income hypothesis and relative income hypothesis as representatives , certainty - type consumption decision theories with permanent income hypothesis and life cycle hypothesis as representatives , uncertainty - type consumption decision theories with random - walk hypothesis as representative . some consumption functions under complicate conditions have also been given in die diesis
论文对以绝对收入假说相对收入假说为代表的凯恩斯主义消费理论、以生命周期持久收入假说为代表的确定型消费决策理论、以随机行走假说为代表的不确定型消费决策理论等主流消费理论进行了剖析，并给出了一些在复杂的消费决策条件下的消费函数。 |
| 6. | Then the systematical integrated model in apparel consumption decision - making of shanghai household will be drawn . in further , the author applies this integrated model into the real market analysis , in which price preference was used as the index to segment the apparel market . in addition , the different segmentation ' s characteristic and its corresponding store preference and payer probability will be described , and the market capacity forecasted as well
并在此基础上，提出了市场应用模型，即以消费者价格偏好为细分市场的指标，对具有不同偏好的消费者之特征进行归纳提炼，并指出其对应的商店选择偏好和购买决策者分配模型，以及相对应的消费金额，并进一步预测其市场容量。 |
| 7. | This paper discuss some things neglected by modem consumption theory and its economics foundation , include the substitution question between consume goods and consume money in inter - temporal consumption decision , die question of single piece property of consume goods and die question on mathematical express of consumer preference . the diesis notices die explanation ability of modem consumption theories on practical consumer behaviors has been weakened because of such negligences
论文讨论了现代主流消费理论及其经济学基础所忽略的一些问题及由此导致的对现实消费者行为解释能力的削弱，包括跨期最优消费决策中各期消费的货币数量与具体消费物品的替代性问题、消费物品的单件眭问题和消费者偏好的数学表达问题。 |
| 8. | During this period , area selecting , sampling , interviewer training , pilot testing and questionnaire revising were took action to ensure the quality of the research . then the author established the database on the requirements of hml and used it to analysis the shanghai household " s apparel consumption decision - making behavior and its influencing factors
期间先后进行选取调查地区、调查对象及进行调研员的培训等工作，同时对调查问卷也做了设计修改，采用入户跟踪问卷调查的方法，得出有效数据，建立基于hml数据挖掘技术要求的数据库，并运用hml数据挖掘软件系统分析了上海家庭服装消费的决策行为及其影响因素。 |
| 9. | The fundamental theoretical framework of this dissertation is the " stimulus - response " model of psychological behaviorism . the author applies this model into the apparel - buying behavior and proposes the " systematical integrated model " in the apparel consumption decision - making . the author tends to find out the correspondent relationship between the different buying behaviors and their characteristics through the newest technique of data mining - - hybrid machine learning ( hml ) . therefore , three sub - models on apparel consumption will be established
本研究的立足点是心理学行为主义学派“刺激? ?反应”理论在服装消费行为决策过程中的延伸，并在购买者行为模式的基础上提出了服装消费决策行为系统整合模型，笔者试图通过系统整合的思想，采用数据挖掘的最新技术? ?混合机器学习( hybridmachinelearning ，简称hml )力图找出具有不同购买反应的人群特征的对应关系，即通过hml对所采集的数据库的运行及其分析，构建上海地区服装消费在“购买产品及其数量选择” 、 “购买地点选择”和“购买者确定”三个子模型，从而勾勒上海家庭服装消费决策行为系统整合模型。 |
| 10. | In short , the innovations of this research can be concluded as fomowings : ( 1 ) to take the lead in applying the newest data mining technique based - on the artificial intelligence in the traditional apparel expenditure behavior , which is not only unique in angle of view but also creative in the research methodology ; ( 2 ) to integrate each aspect of the household apparel consumption decision - making behavior within one system , then to apply the outcome into market practice ; ( 3 ) to take use of both the traditional statistic methods and data mining technique based - on hml to analysis apparel consumption decision - making behavior , which learn from others " strong points to offset one ' s weakness and achieve mastery through a comprehensive study of the subject
具体迩一言，本研究的创新之处可以归纳为: ( 1 )率先将基于人工智能的数据挖掘最新技术和成果应用于传统的服装消费行为的研究，不仅视角独特而且在消费行为研究的方法论上有所突破。 ( 2 )利用数据挖掘工具将家庭服装消费行为的各个方面进行了系统的整合研究，突破了传统研究的单一性和局部性，从而挖掘真正代表消费者购买倾向的规则和模式，并将研究结果应用于市场实际操作加以验证，实现理论与实践的结合。 ( 3 )将以数理统计为中心的传统统计方法与以市场数据为中心的数据挖掘技术方法交叉应用于服装消费行为的实际问题研究，取长补短，融会贯通。 |
